This college football season, ESPN 3D and Sony are changing the way fans view games from home with the introduction of the "3D Game of the Week."  Every week, Sony will sponsor the airing of one top-level college game with potential Bowl Championship Series (BCS) implications on ESPN 3D, beginning with Boise State versus Virginia Tech on Monday, Sept. 6.

Bud Light is helping to extend the experience, partnering with Sony to host co-branded 3D viewing parties in select 3D Game of the Week markets that include Bud Light mobile bars outfitted with six Sony BRAVIA HDTVs with 3D and active 3D glasses, along with PlayStation 3 systems.  The viewing parties will give consumers a chance to experience 3D technology firsthand. Sony's stable 3D signal from the HDTV to the 3D active glasses will allow for wide-viewing angles so everyone in the party can enjoy the telecast from a comfortable seat.  Bud Light and Sony will host 3D viewing parties at locations around select visiting teams' markets throughout the season as well.

"Sony is involved in every step of the 3D process and is a major partner in helping to deliver the 3D college football experience to the home," said Stuart Redsun, Sony Electronics senior vice president of marketing.  "Our professional HD cameras are being used to shoot the action for each ESPN 3D game of the week through the BCS National Championship game in January, and fans can now enjoy the games on our 3D HDTVs."

ESPN 3D launched on June 11 with the first game of the 2010 FIFA World Cup South Africa.  The channel has featured 25 World Cup games as well as the 2010 Home Run Derby.  Future plans include a featured college football game almost every week of the season.  Additional dates will be announced as the season progresses.  Sony is the official sponsor of college football on ESPN 3D, and college football games televised on ESPN 3D will utilize Sony professional cameras.

Bud Light will be the exclusive malt beverage category sponsor for all ESPN 3D college football telecasts, which will include cut-ins to the Bud Light and Sony 3D viewing parties during select games.  To support the telecasts, Bud Light will also debut a 3D commercial – titled "Ultimate Tailgate Car" – the first 3D commercial filmed and aired by a brewer.  The brand's relationship with ESPN extends into the college football post-season, where Bud Light will receive entitlement of the pre-game shows of the four BCS bowl games aired on ESPN, including custom opening and closing animations, on-set branding and full malt beverage category exclusivity.  

"The introduction of a 3D commercial provides us a great way to showcase Bud Light and further sets the brand apart as a leader and innovator in the beer category," said Keith Levy, vice president, marketing, Anheuser-Busch, Inc.  "Connecting with consumers through new means strengthens Bud Light's position in the football season, and the use of 3D technology plays an important role in our overall football campaign this season, 'Bud Light Playbook.'"

To view 3D games in the home, consumers will need a 3D TV such as Sony's BRAVIA 3D capable models and active shutter 3D glasses, as well as access to the ESPN 3D channel.  ESPN 3D is currently carried on AT&T U-verse, Comcast and DirecTV.  

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers.  The company brews the world's largest-selling beers, Budweiser and Bud Light.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

About Sony Electronics

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets.  Operations include research and development, design, engineering, sales, marketing, distribution and customer service.  Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA LCD and 3D high-definition televisions, Cyber-shot and alpha digital cameras, Handycam camcorder and Walkman personal stereo.  Sony is also an innovator in the IT arena with its VAIO personal computers; and in high-definition professional telecast and production equipment, highlighted by the XDCAM HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector.  The latest news and information is available at the company's website at www.sony.com/news.

SOURCE Sony Electronics; Anheuser-Busch

Back to top

RELATED LINKS
http://www.sony.com/news
http://www.anheuser-busch.com

The people of Primo Water Corporation want to congratulate the people of Concord, MA for taking a tough environmental stand this year.

Concord residents voted in April to ban the sale of bottled water in their town to ease the growing burden on overflowing landfills. Primo Water took notice and moved to honor the residents by sponsoring Concord's 375th birthday celebration music festival and fireworks show at 5:00pm, September 12th 2010, at Concord-Carlisle High School.  

"We choose not to sell single-use PET bottles for the very reasons the people of Concord chose to vote for the ban," said Kelly Lockwood-Primus, Primo's VP of Marketing. "Primo offers consumers a responsible way to drink great tasting water and still protect the landfills and the rest of the planet from discarded single-use water bottles," she said.  Primo Water's three-and five-gallon bottles are exchanged when empty for a discount on a new bottle. Bottles are then reused an average of 40 times, before the plastic is ultimately recycled. "The Primo bottle exchange system has managed to keep more than 1.8 million pounds of plastic out of our landfills so far."

At the festival, attendees are encouraged to bring their own reusable water bottles, which Primo will refill at no charge. Visitors to the Primo tent will have the chance to win one of 100 home water dispensers to be given away. Primo also plans to give away 2,500 free reusable sport bottles and other items.

Primo Water Corporation offers water and its Energy Star rated water dispensers at thousands of retail locations across the country.  

Learn more about the Primo sponsorship of the Concord, MA 375th birthday celebration at:  http://www.primowater.com/concordmass.php

Primo Water Corporation is the responsible choice for consumers who want to drink great tasting water. A leading nationwide provider of water and Energy Star rated home water dispensers; Primo chooses not to sell water in single-use water bottles and instead promotes the reduction of plastic in landfills by offering zero waste three- and five-gallon bottles. Primo's patent pending recycle/exchange program encourages consumers to return the empty bottle. Primo then refreshes and re-uses the bottles an average of 40 times before recycling the plastic. The majority of Primo water is bottled at locations within 100 miles of its point of sale minimizing its transportation carbon footprint. In nationwide blind taste tests, 3 out of 4 consumers preferred Primo over the nation's top selling spring waters. Learn more about Primo Water at www.primowater.com      

SOURCE Primo Water Corporation

Back to top

RELATED LINKS
http://www.primowater.com

Old Forester has released the 2010 expression of its vintage-dated Birthday Bourbon in honor of George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester, America's First Bottled Bourbon™. Launched eight years ago to commemorate Brown's Birthday on September 2, Old Forester Birthday Bourbon is a limited-edition, historically award-winning bourbon which is released annually.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100831/CL57405 )

(Photo:  http://photos.prnewswire.com/prnh/20100831/CL57405 )

"This year's vintage release of Old Forester is crafted from a 72 barrel batch that was put into barrels on October 24, 1997," said Chris Morris, Brown-Forman Master Distiller. "These barrels were evenly matured together in the very middle of Warehouse K, on the 5th floor in ricks 42, 43 and 45, surrounded by open space. This environment allowed the barrels to easily breathe during maturation and develop a rich fruit and spice character."

Unlike the standard Old Forester, which is a batch of whisky from several different years, Birthday Bourbon is a vintage-dated bourbon, hand-selected by Morris from one specific day of production. The result is a one-of-a-kind character and flavor that will never be replicated again. Its unique decanter style glass bottle is a throwback to the late 1800's when Old Forester was first produced. Old Forester is the only bourbon still in existence today that was produced before, during and after Prohibition by its original distiller.  No other bourbon brand sold in the U.S. today can make that claim.  

Since its introduction in 2002, Old Forester Birthday Bourbon has received unprecedented acclaim and has collected honors from USA Today, Malt Advocate, Whisky Magazine, Spirit Journal, and Sante.  A favorite among critics, Old Forester Birthday Bourbon has taken home gold from numerous tasting competitions including a gold medal in the 2005, 2006 & 2007 San Francisco World Spirits Competition. The 2007 expression was also named American Whiskey of the Year at Malt Advocate WhiskyFest New York.

Old Forester Birthday Bourbon, a Brown-Forman product, has a suggested retail price of $49.99 and is sold at most liquor stores with a wide and varied range of bourbons. The 2010 edition of Birthday Bourbon is bottled at 95 proof.  

For more information on Old Forester and Old Forester Birthday Bourbon, visit the Old Forester website at www.oldforester.com or visit us on Facebook at www.facebook.com/oldforester.

About Old Forester Bourbon

George Garvin Brown was the founder of Old Forester Bourbon Whisky and Brown-Forman Corporation (NYSE: BF-B). Brown-Forman Corporation, Louisville, Kentucky, is a diversified producer and marketer of fine quality alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Woodford Reserve, Fetzer wines, and Korbel California Champagnes.

Love life. Sip responsibly.

Old Forester Straight Bourbon Whisky, 43-50% Alc. by Volume, Brown-Forman Distillers Company, Louisville, KY ©2010

SOURCE Brown-Forman Corporation

Back to top

Dia de la Mujer Latina, Inc. (DML) and Coca-Cola teamed up to bring the first-ever "Health Fiesta" to Los Angeles, featuring free health and wellness screenings, fitness training and nutrition counseling in a fun, interactive environment.

(Logo: http://photos.prnewswire.com/prnh/20100901/FL58026LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20100901/FL58026LOGO)

Coca-Cola supported DML as part of its "Viviendo Positivamente/Live Positively" commitment to making positive contributions to the communities it serves. The event, which was held Sunday, August 29 at the Los Angeles Convention Center, drew more than 5,000 attendees. Free screenings included breast cancer exams, diabetes + cholesterol check-ups, vision tests, pregnancy tests, blood pressure tests, HIV + STD screenings, and depression and anxiety screenings.

"It is very concerning to have a tremendous need for free health and wellness early-detection screenings among Latino women and we are dedicated to help in any way that we can," said Luis Fernando Ramirez, vice president and region manager, West Region, Coca-Cola North America.  "From supporting grassroots initiatives like Dia de la Mujer Latina to pledging to fund eight new 'Viviendo Positivamente/Live Positively' Fitness Centers in California schools, Coca-Cola is committed to helping people live healthy active lifestyles."

The Coca-Cola Company strives to offer consumers options and to help them make informed choices based on their individual needs.  The Company is committed to placing calorie information on the front of our products, packages and Company-operated vending and fountain machines.  For consumers looking to manage their calorie intake, the Company launched 90-calorie portion controlled mini cans in the most popular brands and offers more than 150 no- and low- calorie beverages in the U.S. alone.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with COCA-COLA®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including DIET COKE®, FANTA®, SPRITE®, COCA-COLA ZERO®, vitaminwater®, POWERADE®, MINUTE MAID®, SIMPLY® and GEORGIA®. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

http://thecoca-colacompany.com

http://www.diadelamujerlatina.org

SOURCE Coca-Cola

Back to top

RELATED LINKS
http://thecoca-colacompany.com

Frontier Beverage Co. (OTC Bulletin Board: FBEC) has announced its partnership with Pennsauken, N.J.-based The Honickman Organization, to distribute the company's new low-calorie ultimate relaxation aid, Unwind™, to the mid-Atlantic region.

Under the agreement, The Honickman soft drink operations -- Canada Dry Delaware Valley and Canada Dry Potomac Corp. -- will bring Unwind™'s new sleek 12 oz. lightly-carbonated cans, containing a mere 40 calories and only 10 grams of sugar, to select stores in Virginia, Maryland, Washington, D.C., Delaware, Eastern Pennsylvania and Southern New Jersey.

"This distribution agreement opens up a huge territory for Unwind," said Terry Harris, Chief Executive Officer, Frontier Beverage Co. "With the help of Honickman, one of the country's largest Canada Dry distributors, we are going to be serving several large markets, which include some major colleges and universities and the mid-Atlantic beach communities, including the Jersey Shore."

"This is perfect timing for the people who have spent the summer at the beaches along the East Coast relaxing and are now returning to their hectic lifestyles at work, or the college students who, after enjoying an action-packed summer, are returning to the stressful life of school, to take a step back and Unwind™," said Harris.

Honickman is one of the nation's largest privately-owned bottling companies that bottles and distributes soft drinks and New Age brands. The Canada Dry operations will be adding Unwind™ to their current portfolio of beverages, including Arizona™, Glaceau™, Snapple™, Canada Dry®, Sunkist®, A&W® and 7-Up®.

"The Honickman Organization is constantly looking at consumer trends for emerging categories that will help generate incremental profit for our retailers," said John Taglienti, Executive Vice President of Sales and Marketing for Canada Dry Delaware Valley and Canada Dry Potomac. "We've seen an overwhelming response for relaxation beverages from consumers; however, we've also seen growing consumer demand for lower-calorie options. By offering a variety of great-tasting flavors, low calories, and low sugar in a relaxation drink, Frontier Beverage Group is leading innovation in the relaxation beverage category."

For those who are "Tired of Being Wired," Unwind™ offers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle.  Melatonin, valerian root, rose hips and passion flower -- which can all be found in local nutrition or vitamin stores and have been used by herbalists for years to cope with anxiety and insomnia -- provide Unwind with its calming properties. To enhance the functional benefits, Unwind™ also features Goji and Acai berry extracts to provide an antioxidant boost.

For more information, please visit www.unwindbeverage.com or call 1-877-233-RELX (7359) and be sure to follow Unwind on Twitter at @unwindbeverage and join our Facebook fan page at www.facebook.com/unwindbeverage for new product information, company updates and contests.

About Frontier Beverage Co.

Founded in late 2009, Frontier Beverage is headquartered in Memphis, Tennessee and is a publicly-traded company under the sign FBEC. For more information or up-to-date information on Frontier Beverage and its flagship product, Unwind, please visit: http://finance.yahoo.com/q?s=fbec.ob or contact ir@frontierbeverage.com.

Frontier Beverage Co. is the distributor of Unwind, the ultimate relaxation aid for consumers worldwide. Unwind offers a healthy alternative to the calming drink experience due to its low-calorie, low-sugar and high-antioxidant formula.

SOURCE Frontier Beverage Co.

Back to top

RELATED LINKS
http://www.unwindbeverage.com